SEO Best Practices for Webflow: A Quick Guide & 10 Proven Strategies

Even with all the new changes like AI generated content and smart voice helpers, getting your website seen through "SEO" is still the best way to go in 2025. 

SEO has real power, that has never been just about the words on your page. Businesses that properly implement Webflow SEO strategies see 40-60% increases in organic traffic within 6 months, while those who treat it as an afterthought struggle to compete.

Even though AI can now write articles super fast, what matters the most is how well:

• Your website is set up to be found
• Is kept in good shape
• What's happening behind the scenes that visitors don't see
• You apply SEO best practices for Webflow

But something has changed with how websites get noticed, and in the core of it is the way we approach SEO. Google and other search engines now care much more about:

• High-quality, helpful content
• Being easy for everyone to use 
• Looking good and working well on phones
• And giving people a smooth, pleasant experience when they visit

This means website owners can't just stuff keywords everywhere. Instead, they need to focus on giving real value, making sure the website's technical parts are spot on, and matching what people are actually looking for. With more and more websites out there, having strong SEO isn't just a nice extra; it's absolutely necessary.

In this simple guide, we'll go over the top 10 SEO best practices for Webflow that will help your website to get noticed. We'll cover everything from how you arrange your site and what words you use, to making sure it runs super fast and getting good recommendations from other important websites.

Your Website's "To Do" List for Getting Noticed

1. Make Your Website Easy to Understand

Having a clear and organized website helps people find what they need and makes it easier for search engines to understand and list all your pages.

• Use a sensible way to organize your site, like main topics and then smaller topics within them.
• Create a clear way for people to move around your site so they know where they are and where to go next.
• Build a "map" of your website to help search engines discover all your pages.
• Link related pages together within your own website.

Webflow Tip: Webflow automatically generates XML sitemaps at yoursite.com/sitemap.xml and provides clean, semantic URL structures. However, you should still optimize your URL hierarchy by using descriptive slugs, implementing proper 301 redirects for any URL changes, and ensuring your navigation uses semantic HTML elements for better crawlability.

2. Use the Right Words Smartly

Finding the right words people search for is a basic step for getting noticed. Figure out what terms your ideal customers use and weave them into your content.

• Naturally use these words in your page titles, short descriptions that appear in search results, main headings, and the regular text.
• Don't overdo it with keywords; focus on making your content easy and enjoyable to read.
• Look for longer, more specific phrases people search for to reach a particular group of people.

Webflow Tip: Webflow doesn't have its own keyword research tools. However, our SEO best practices for Webflow is to use outside tools like Google Keyword Planner, Ahrefs, or SEMrush to find these words, and then we put those ideas right into your Webflow pages.

3. Create Great, Interesting Content

What you put on your website is still the most important thing for getting noticed. Making valuable and helpful content keeps people on your site and tells search engines you're an expert.

• Answer the questions your ideal customers are asking.
• Use exciting titles and subtitles.
• Make your content easy to skim by using bullet points, pictures, and short paragraphs.
• Regularly update old content to keep it fresh.

Webflow Tip: We find that Webflow's way of managing content makes it simple to handle and put out blog posts, service pages, and stories about past projects. This keeps your content fresh and good for getting noticed.

4. Make Pictures and Videos Work for You

Pictures and videos are great for making your website enjoyable, but they need to be set up correctly so they don't slow down your site and also help with getting noticed.

For pictures:

• Use descriptive "alt text" (a short description for people who can't see the image) for both accessibility and getting noticed.
• Make your image files smaller, ideally using Webflow's built in tools for this.
• Give your image files names that include important keywords.
• Choose modern image types like WebP for smaller files without losing quality.

For video:

• Put videos on the right pages with titles and descriptions that include keywords.
• Add transcripts or captions to make them easier for everyone to use.
• Use "lazy loading" to make sure videos only load when someone scrolls down to see them.

Webflow Tip: One of our SEO best practices for Webflow that is built in lazy loading and flexible image features to make your site run better.

5. Get Good Recommendations from Other Websites

Backlinks are one of the most powerful signals for how high your site ranks. Focus on getting links from websites that are trustworthy and related to your business.

• Create content that people will want to share, like how to guide, facts, or stories about successful projects.
• Reach out to others and write guest posts on websites within your field.
• Keep an eye on who is linking to your site and what your competitors are doing for new chances.

Webflow Tip: While getting these links happens outside of Webflow, we make sure the content we create is so good that others will want to link to it, and that it's easy for them to share.

6. Focus on Your Website's Inner Workings

A well built website allows search engines to properly look at, understand, and list your content.

• Make sure your site works great on mobile phones; Webflow's tools help with this.
• Make your site super fast using Webflow's speed boosters and smaller files.
• Send your website "map" to Google through Google Search Console.
• Use "301 redirects" for any content you've moved to a new address.
• Set "canonical tags" to prevent problems with duplicate content.
• Make your site secure with HTTPS (Webflow does this automatically).
• Add structured data using JSON-LD schema markup through Webflow's custom code sections.

Webflow Tip: Our team at Shadow uses native Webflow Site Audit and Project Settings dashboard as well as Google Integrated Tools to monitor performance, core web vitals, broken links, and accessibility issues.

7. Use Webflow's Special Features

Webflow is designed with getting noticed in mind. Take full advantage of its easy to use tools:

• It creates clean, well structured code which is good for search engines.
• It's simple to manage page titles, descriptions, and alt text for images.
• It has built-in tools for redirects, structured content, and layouts that adjust to different screen sizes.
• It offers visual tools for dynamic content, like blog posts.
• You can access the Webflow Apps Marketplace for even more tools to help with getting noticed.

Webflow Tip: Our team uses the visual editor to make changes for getting noticed without needing a computer programmer.

8. Link Pages Together Smartly (Inside and Out)

Linking helps search engines understand how your content is related and spreads the "power" across your website.

• Create a strong system of links between related pages on your own website.
• Use descriptive words in your links to give context.
• Regularly fix any broken links using Webflow's tools.
• Get links from other trustworthy websites (see point #5).

Webflow Tip: When our Webflow team publishes new content, we link to it from popular existing pages to help it get listed faster.

9. Get Noticed Locally (If It Applies to You)

If you have a local business, it's important to get noticed in local searches.

• Claim and improve your Google Business Profile.
• Use local keywords, for example, "dentist in Austin."
• Show your business name, address, and phone number consistently across your site.
• Embed Google Maps on your contact page.
• Collect and display customer reviews.
• List your site in local business directories.

Webflow Tip: We use Webflow's content management system to create special pages for each service area or location.

10. Keep an Eye on How You're Doing and Adjust

Getting your website noticed isn't something you do once and forget about. Regularly checking and making changes is key.

• Use Google Analytics to see how people are using your website and what actions they take.
• Watch Google Search Console for any problems with your site being listed and how your keywords are performing.
• Keep an eye out for updates to how search engines work and changes in your industry.
• Look at what your competitors are doing for new ideas.
• Regularly check how well your site is performing for getting noticed and refine your approach.

Webflow Tip: We use Webflow Site Audit along with Google's platforms to find and fix issues quickly.

Let’s Make Your Website Visible! 

When it comes to modern business needs, Webflow has it all. Getting your website noticed is a long term effort, so you want a platform that is friendly to search engines and ready to support your goals. By combining Webflow's strengths with finding the right keywords and setting up the technical parts correctly, we get the best solution that can be made to fit any kind of business.

Speaking of SEO best practices for Webflow, we don’t just talk about them, we’re applying them daily. 

Our team expertly puts these improvements into action, along with regularly checking performance and adapting to changes. This makes sure your website stays ahead in the always changing world of online search.

Ready to see how we can use these strategies for your Webflow website? Book a 30 minute call with us and let's make it happen.

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