Tourasia Case Study: Future-Proofing Multilingual Platform Without Downtime

Tourasia, a boutique travel operator specializing in Asian journeys, had a strong offline reputation but a weak digital infrastructure.

Their website was slow, rigid, and relied heavily on developers, making expansion into new markets risky.

This project was not a rebrand; it was a replatforming with no downtime, SEO loss, or operational delays.

A High-Stakes Digital Bottleneck

Tourasia’s legacy CMS was outdated and blocking growth. The content team needed tech support to publish, and multilingual content was hard to manage.

The site performance was poor.

Crucially, they were losing high-intent leads because of poor UX and search issues.

Tourasia’s Risk Profile:

• Fragmented, non-compliant multilingual content workflows
• Zero self-service for marketing/editorial teams
• Unsearchable data buried across unstructured CMS entries
• No audit trail or version control for content changes
• Missing foundational performance metrics (TTFB, SEO, conversion tracking)

Our Solution: From Vulnerability to Digital Resilience

At Shadow, we provide Webflow migration services to minimize risk, maintain traffic, and enable teams to manage content.

We implemented a three-phase transformation using a proven framework:

Phase 1: Replatform to a Secure, Scalable CMS

We migrated 20+ templates to Webflow, allowing editors to manage German, French, and English content without developer help.

Phase 2: Integrate Reliable, Real-Time Data Flows

We implemented a Firebase backend for trips, accommodations, and excursions, enabling near real-time updates and a single source of truth without manual syncing.

Phase 3: Layer in Enterprise-Grade Features

Once live, we added key features requested by travelers, including:

• Instant search with Algolia delivers results in under 100 milliseconds across hotels, trips, and excursions, with faceted filtering for precise discovery
• An interactive Mapbox layer visualizes over 500 destinations, helping users explore by region, activity, or interest
• Favorites are synced directly to Salesforce, turning user engagement into real-time lead capture for the sales team
  A drag-and-drop trip builder allows visitors to customize itineraries easily, boosting conversions and time on site
• Custom cost calculators provide real-time pricing estimates, reducing friction during planning
• A multilingual sync engine keeps German and French content up to date daily, with no content drift or duplication
• Over 1,000 SEO-friendly landing pages are auto-generated using structured CMS logic and schema markup

A Collaborative, Audit-Driven Rollout

Our team maintained visibility, running weekly syncs with marketing and operations teams and testing every data source, logic, and content flow.

- “Can users filter hotels by beach + yoga retreats and export a PDF itinerary?”

- “Already implemented.”

We treated the rollout as a live migration: version-controlled, fully tested, and reversible at every step.

A Platform Aligned with Business Needs

Performance

• <100ms dynamic search response time
• Pages load 2x faster across all locales

Operational Efficiency

• Non-technical staff now deploy multilingual content with no external help
• Salesforce lead capture up 3x from bookmarks and planner exports

Reduced Risk

• Zero downtime during migration
• No drop in indexed pages or traffic
• Multilingual parity achieved across all templates

Business Impact

• Tourasia editors operate autonomously
• More bookings are captured at the moment of inspiration
• The system scales with them, not against them

Ongoing Partnership: From Launch to Lifecycle

Tourasia didn’t just need a Webflow site; they needed a system that lets them scale bookings and content safely.

Shadow team continues to provide performance monitoring, UX improvements, and support to keep the platform reliable.

By the Numbers

• Sub-100ms search across 1,000+ generated pages
• Fully localized, auto-synced French and German content
• 500+ destinations visualized through Mapbox logic
• 3x increase in lead generation via Salesforce bookmarks

Need a Safe Migration?

If your site is fragile or hard to manage, we can help. We manage every stage of migration or content consolidation to reduce risk.

Contact Shadow Digital, and schedule a 30-minute risk audit to see what zero-downtime migrations really look like.