How TSIA Scales B2B Demand with Webflow’s WXP & Shadow Digital
What You'll Learn
FOCUS Framework Unveiled
Learn how TSIA uses the five-step to drive demand - Focus the Funnel, Orchestrate the Buyer’s Journey, Craft Magnetic Offers, Unify Signals & Systems, Scale with Smart Data - to drive demand and efficiency.
Drive Results with Webflow + Optimize
See how Webflow WXP (especially Optimize) helps personalize landing pages, conduct A/B experiments, and integrate with CRM tools to drive measurable performance.
Behind-the-Scenes Execution
Learn how Shadow Digital and TSIA work together - from rapid dev delivery to on-brand SEO - to execute impactful campaigns and content efficiently.
Who Should Attend
Marketing Leaders & Demand Gen Pros
seeking practical frameworks for funnel efficiency and growth
Webflow Operators & Content Teams
looking to unlock the full potential of Webflow WXP for CRO and personalization
CMOs, VPs, & Growth Directors
wanting to scale performance with streamlined strategy, process, and platform
Your Hosts
Justin Cruz
Author of the FOCUS framework - an actionable model for focused, scalable marketing teams.
Yaya
Webflow Enterprise partner helping Webflow teams scale, optimize, and grow faster.
Brian Yun
The executor behind TSIA’s Webflow builds, SEO, and personalization projects.
What You’ll Walk Away With
A reusable FOCUS Framework playbook for demand generation
Real metrics and case examples powered by Webflow Optimize experiments
A behind-the-scenes glimpse into the Shadow + Webflow execution workflow
Access to a free Webflow Optimization Audit (SEO, CRO & personalization review)
Reserve Your Spot
This is a no-sales, value-first session for Webflow marketers aiming for scale - and seats are limited.
FAQs
No! While the webinar focuses on getting more out of Webflow using WXP features like Optimize, the strategies we cover (like the FOCUS framework) are valuable for any B2B marketing team looking to scale demand. If you're considering Webflow or want to better understand what’s possible with it, you’ll walk away with actionable insights.
Yes - exclusively for attendees who register in advance.
Not at all. You'll walk away with frameworks and tools you can use - even if you never engage with Shadow.
Reserve Your Spot
This is a no-sales, value-first session for Webflow marketers aiming for scale - and seats are limited.
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