The CMS Re-Platforming Playbook for Enterprise Marketing Teams
A strategic, no-fluff workshop built for marketing leaders navigating platform change, compliance, and performance in regulated industries.
What You'll Learn
Get real, field-tested insights from the agency that's migrated 50+ companies from legacy CMS platforms to Webflow — without disruption, without chaos.
Strategic Decision Making
How to know when it's time to replatform — and how to build the business case that gets executive buy-in.
Risk Mitigation
The real risks of CMS migrations (especially in regulated industries) — and proven strategies to avoid them.
Team Alignment
Frameworks for aligning marketing, IT, brand, and compliance teams from Day 1 of your migration project.
Platform Insights
Why top teams are choosing Webflow — and how to migrate without losing SEO, performance, or sanity.
Who Should Attend
Strategic Decision Making
How to know when it's time to replatform — and how to build the business case that gets executive buy-in.
Risk Mitigation
The real risks of CMS migrations (especially in regulated industries) — and proven strategies to avoid them.
Your Host
Yannick Lorenz
Formerly CEO of Shadow Digital, one of Webflow's top agency partners. Yannick has led over 50 migrations for growth-stage and enterprise companies, working closely with marketing, engineering, and compliance teams to de-risk platform transitions and unlock real marketing velocity.
What You'll Walk Away With
- A 5-step replatforming playbook tailored for regulated industries
- A CMS risk mitigation checklist (compliance, SEO, data integrity)
- Templates and tools to evaluate your current CMS and pitch a transition to your exec team
- First access to our Migration Audit Framework — to switch to the platform used by organizations like NCR, The New York Times, Spotify, Ted, Dropbox, and more
Reserve Your Spot
This is not a sales webinar. It's a closed-door, hands-on session for marketing operators who need to make smart, confident CMS decisions.
Trusted by Teams At
Frequently Asked Questions
Not exclusively — but Webflow will be covered. The frameworks are platform-agnostic, with Webflow examples because that's what most of our clients are moving to.
Only for those who register in advance. Live attendance is encouraged to get the full experience.
Yannick Lorenz, backed by the team that's helped brands like Mizuho, Ellevest, Attentive, Beyond Identity, TSIA, Bench, and more, modernize their CMS without risking brand, compliance, or marketing agility.
Ready to unlock your CMS migration strategy?
Grab your seat for the July 18th workshop now.